Loloi Rugs
1325 products
The Designer Collaboration Rugs That Actually Look Like the Photos
Loloi is probably the brand we get asked about most, and it’s not hard to understand why. Their designer collaboration program is one of the few where the designers are actually involved in the product — and the construction quality backs up the price.
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Why Loloi’s Designer Collaborations Work
Loloi has built a genuine designer collaboration program, partnering with Joanna Gaines (Magnolia Home), Chris Loves Julia, and Jeremiah Brent. What separates these from celebrity-licensed products is that the designs reflect the designers’ actual aesthetics — Joanna Gaines’ farmhouse sensibility shows in texture-focused, muted-palette Magnolia Home collections; Chris Loves Julia’s work leans toward bold color and relaxed coastal patterns; Jeremiah Brent’s line reflects refined, quiet luxury.
How Loloi Rugs Are Made
Loloi hand-woven collections are produced in India under GoodWeave certification — independent third-party verification that rugs are made without child labor and with fair labor practices. The construction uses real wool, cotton, or viscose pile on hand-operated looms, which is why these rugs have actual weight and texture. This is meaningfully different from a machine-woven rug at a similar price point.
The Loloi Collections and What They’re Best For
- Magnolia Home by Joanna Gaines: Farmhouse, transitional, and cottagecore aesthetics. Gigi, Hayes, Sinclair, and Sarah collections. Best for living rooms, dining rooms, and bedrooms.
- Chris Loves Julia (CLJ): Coastal, playful, pattern-forward. Layla, Polly, Jules, Humphrey collections. Best for spaces that can handle pattern as a statement.
- Jeremiah Brent: Refined and quiet. Bleecker and Barrow collections. Works in transitional or contemporary spaces.
- Loloi II core (Heritage, Skye, Layla, Revere): Non-collaboration lines. More versatile, slightly more accessible in price. Good workhorse collections.
What Loloi Doesn’t Do
Loloi rugs are not machine washable. This is the most common misconception we encounter. They require spot cleaning and professional cleaning — not machine washing. If you need a washable rug, look at Nourison’s washable collections instead. Loloi also does not offer a significant outdoor collection.
FAQ
Are Loloi rugs washable?
No. Despite being frequently searched alongside washable rug queries, Loloi does not make machine-washable rugs. Their hand-woven constructions use real wool, cotton, and viscose — materials that cannot survive a machine wash. Care is spot cleaning and periodic professional rug cleaning.
Which Loloi designer collection is best for a living room?
For a farmhouse or transitional living room, Magnolia Home’s Hayes and Gigi. For more color and personality, Chris Loves Julia Layla or Jules. For a quieter, refined living room, Jeremiah Brent’s Barrow collection. All are hand-woven with GoodWeave certification.
The Loloi collections we’ve sold generate the highest customer satisfaction reviews of any brand we carry.
Not sure which collection fits your space? Email us a photo and we’ll give you a specific recommendation. Free shipping. 30-day returns.
Related: Feizy Rugs | Karastan Rugs
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